(18 January 2017, Hong Kong) ─ X-Spatial Media Technology Limited ("X-Spatial" or "the Company") is pleased to announce that its revolutionary audio enhancement technology "X-Spatial 4D Psychoacoustics" has been applied in the audio post-production of the hot Korean film "MASTER". As the world's first film applying "X-Spatial 4D Psychoacoustics" technology, the release of "MASTER" in Hong Kong on 12 January 2017 has officially marked the grand launch of this epoch-making audio technology to the public. "MASTER" is an annual action blockbuster produced by Zip Cinema, presented by CJ Entertainment in Korea, and honorably distributed by Deltamac (Hong Kong) Company Limited. It stars three Korean heavyweights, namely Lee Byung-hun, Gang Dong-won and Kim Woo-bin. The film gained an unprecedented response after public screening in South Korea and drew over 7 million cinemagoers in South Korea as of 15 January 2017, greatly receiving acclaims on its production. Application of "X-Spatial 4D Psychoacoustics" technology is inseparably interconnected with the exciting action scenes and the intense plots, creating a 360-degree realistic immersive experience for audience. With the release of "MASTER", X-Spatial will take it as an opportunity to accelerate the development and deployment in the film industry, with full cooperation with film production teams and cinemas.
"X-Spatial 4D Psychoacoustics" is a revolutionary audio enhancement technology with Wizor technology as its foundation. It generates the best quality of acoustic experience for audience by breaking through the traditional restriction of turning sound into digital data and remedying the shortcomings of audio distortion. The traditional audio system of cinema mainly depends on the configuration of physical location of the speakers to imitate a three-dimensional surround sound field. Since the space between speakers is not seamlessly filled up, it is unable to realize an ideal 360-degree spherical full spectrum surround sound effect, leading to restriction of the "sweet spot". However, the emergence of "X-Spatial 4D Psychoacoustics" solves such problem of the existing technology, allowing audiences to obtain 360-degree superlative audio-visual enjoyment like sitting at the "sweet spot" regardless of their location.
"X-Spatial 4D Psychoacoustics" revolutionary audio performance is mainly carried by three layers of technology, namely Signal Recovery, Psychoacoustics and Augmented Reality (AR). Signal Recovery can be traced back to the field of aerospace science and technology. X-Spatial established a proprietary media transmission database and accurate distortion mathematical formula through numerous research and experiments, filling up missing details of the sound in the course of transmission by recovering three-dimensional sound field from distorted two-dimensional sound source through reverse computations. On the other hand, X-Spatial realizes that sound from different directions have to change the angle when entering the eardrum, while the pattern and shape of the acoustic waves will also be altered accordingly. The brain identifies the direction and location of the sound source exactly through the analysis of these sound waves with different shapes. Therefore, X-Spatial takes advantage of the psychoacoustics to utilize sound waves with various shapes as the carrier of the sound source into the eardrum, forming a three-dimensional sound field and "tricking" the brain to make an interpretation that the audience is hearing a seamless three-dimensional sound field. For Augmented Reality, X-Spatial "excites" certain parts of the human brain which are particularly sensitive to sound through Music Sensitivity and Perception Enhancement (MSPE) effect, so that listeners can better capture the exquisite emotional expression of the music to have a greater enjoyment of the music.
The application of "X-Spatial 4D Psychoacoustics" is extensive, not only for audio and video contents, but also for hardware devices. For audio and video content, "X-Spatial 4D Psychoacoustics" can be used in original sound recording and sound mixing system in production of movies, TV series, music video and internet video, enhancing the sense of space and level of the sound quality. For hardware devices, "X-Spatial 4D Psychoacoustics" is not only applicable to professional hardware equipment like audio system of cinema, concert halls and conference halls, KTV audio systems, radio front-end systems and Internet TV front-end systems and so on, but also directly applicable to consumer electronics. Besides, X-Spatial is also preparing to launch the Bluetooth speakers, portable audio system processors, headphones and speakers under its own brand, so that the public can enjoy the vibrating ultra-realistic acoustic sound at any time.
Mr. Daniel Chiu, Chairman & Chief Executive Officer of X-Spatial said, “As the first released film applying "X-Spatial 4D Psychoacoustics" technology, the screening of "MASTER" marked a milestone of X-Spatial! We are delighted that our technology gains such high degree of recognition in the industry. Meanwhile, this is the first time audience can experience the revolutionary sound experience brought by X-Spatial. Under the optimization of the audio track, the exquisite emotional performance and the presentation of realistic sound field bring audience whole-heartedly into the intense story settings. Looking forward, we will deepen the strategic alliance and speed up the industry deployment with cinema distribution and film content production as prime mover, so as to achieve the dual channel expansion of cinema and film content production. At the same time, we will seize the opportunity of consumer electronics to develop retail products, so that the public can enjoy the cinema-like sound effects at any time. We will grasp the opportunities of industry development to show the charm of the original sound by our revolutionary sound performance to the world and dedicate to become the new standard in the world's audio industry!"
X-Spatial management and representative of Deltamac (Hong Kong) Co. Ltd. attended the private screening of “MASTER”.
Industry heavyweights, including Mr. Ricky Fung, CEO of International Federation of the Phonographic Industry (Hong Kong Group) Limited (“IFPI”) (2nd right), supported "X-Spatial 4D Psychoacoustics" to strike a new pose on the stage.
Mr. Elliott Yuen, Business Director of X-Spatial Media Technology Limited, introduced “X-Spatial 4D Psychoacoustics".
X-Spatial Media Technology Limited is a media technology company specialized in audio sound system powered by "Wizor" to create an extraordinarily "X-Spatial 4D Psychoacoustics" environment. Premised on aerospace and psychoacoustic theories, "X-Spatial 4D Psychoacoustics" is able to recover the three-dimensional sound field from distorted two-dimensional sound source and reproduce a live-like sound image with a 360-degree sound field. This 4D surround sound can "prompt" human brain to believe the man is hearing a 3-dimensional surround sound with a 4th-dimensional Musical Sensitivity & Perception Enhancement (MSPE) acoustic effect, which enhances human brain's sensitivity to audio reception. "X-Spatial 4D Psychoacoustics" cover a wide range of applications, from professional recording & mixing system, cinema audio system to various consumer electronic devices, aiming to provide a powerful audio experience that makes sounds come alive with breath taking realism. Currently, it has already made inroads into both the Greater China cinema market as well as Hollywood.